Omnicom Forms Omnicom Advertising Group, Expanding Creative Reach
Global Alignment for Enhanced Creativity and Innovation
About Omnicom Advertising Group (OAG)
On January 1, 2025, Omnicom Advertising Group (OAG) will commence operations as a new global organization, consolidating world-class creative talent from Omnicom's renowned agencies.
The move follows a successful model implemented in other Omnicom disciplines, such as Omnicom Media Group, Omnicom PR Group, and Omnicom Health.
Data-Driven Creative Solutions
Omnicom is recognized for its data-inspired approach to marketing and sales solutions. OAG will continue this tradition by leveraging data to deliver tailored creative campaigns that resonate with target audiences.
Empowering Iconic Agency Brands
OAG will serve as a platform for Omnicom's iconic agency brands to collaborate, share expertise, and innovate together.
- BBDO
- DDB
- TBWA
- Proximity
- Y&R
By aligning these agencies under one umbrella, OAG aims to drive creative excellence and deliver exceptional results for its clients.
Komentar